About Lance


Lance ‘Buddy’ Franklin was born on the 30th January 1987 in Perth, Western Australia. Playing for Dowerin JFC (WA) in his younger years, Lance won a sports scholarship at Wesley College in Perth and went on to briefly play for the Perth Football Club and represented WA in the AFL National Under 18 Championships.

In 2005, Lance was selected by Hawthorn in the 2004 AFL draft. Debuting in Round 1, he showed strong presence up forward and played 20 out of 22 games, kicking 27 goals.

In 2006 despite injury woes resulting in missed games, Lance wasted no time in getting back to form and by late in the season predictions of being the next big name forward in the AFL emerged.

2008 saw Lance establish himself as one of the elite players in the competition, winning his first Coleman Medal and kicking his 100th goal – the first player in a decade to kick 100 goals in a season. In the same year Lance went on to win the premiership with Hawthorn and in his first ever selection, was named as full-forward in the All-Australian Team and received the Peter Crimmins Medal for his outstanding season.

Lance continued to dominate for several years winning the Coleman Medal again in 2011, securing selection in the All-Australia Team 2010-2014 and winning another premiership with Hawthorn in 2013, however after nine seasons, 182 games and two flags, Lance decided to play out the remaining years of his AFL career as Swan – and in his first year he didn’t disappoint. Showing a numerous occasions why he’s considered one of the most dangerous forwards in the competition, Lance was able to lead the Swans to several victories with his on-field brilliance.


Away from AFL, Lance enjoys relaxing and spending time with partner Jesinta and their dog Axel. Going to the beach or heading to his favourite cafe for a coffee and breakfast is pretty much an ideal day for this AFL champion.

As a fan of all things sport, Lance enjoys watching plenty of it. From rugby league (he supports the Sydney Roosters) and union, to the cricket, Lance can often be found hanging out with his mates enjoying a game or two.