Lance Franklin (born 30 January 1987), also known as Buddy Franklin, is a professional Australian rules footballer playing for the Sydney Swans in the Australian Football League (AFL). He previously played for the Hawthorn Football Club from 2005 to 2013. Franklin is the ninth-highest goalkicker in VFL/AFL history with 910 career goals, which is the most of any current player and has led his clubs' goalkicking ten times. He has been selected in the All-Australian team on seven occasions (three at full forward and four at centre half-forward) and has won four Coleman Medals throughout his career.
Franklin won two premierships, four All-Australian selections, two Coleman Medals and a Peter Crimmins Medal in his time at Hawthorn, and also kicked the AFL Goal of the Year on two occasions (in 2010 and 2013). He also received a nomination for the 2005 AFL Rising Star award in round 4 of the 2005 season. After winning his second premiership at Hawthorn, Franklin moved to the Swans at the end of the 2013 season, before representing Australia in the 2013 International Rules Series. Franklin had an immediate impact at Sydney, where he won a further three All-Australian selections and two Coleman Medals.
Buddy Franklin Authentic is a project Lance has been working on outside of football for his fans. He is always grateful for the support of his followers and has created a merchandise and apparel range so when people purchase it they get to experience a bit of the 'Buddy Magic' they see so regularly on the field.